Privacy Policy

Data protection and data security are important to Zug Police (“Zug Police”; “we”). We process your personal data responsibly, in accordance with the applicable statutory provisions and in accordance with this Privacy Policy.

Content of this privacy policy
This privacy policy explains how we collect and process your personal data when you visit our website at (“website”), our social media pages, and when you contact us or use our services.

Data processing controller
Zug Police is responsible for the data processing described in this privacy policy.

If you have any questions or would like to exercise your rights as a data subject under data protection law, please contact us at or write to: Zug Police, An der Aa 4, 6300 Zug.

Personal data processed during communication and service provision
We collect the information you send us as follows:

  • If you contact us;
  • When you request our services;
  • If you apply for a position with us;
  • This includes general personal data, e.g. name and contact details, as well as information about your position or role at the organisation on whose behalf you are contacting us.

If you request paid services, we will also ask for your financial details, such as your preferred payment method and billing address.

We also process personal data that we receive from third parties. This regularly includes personal data that we receive in correspondence or meetings with customers or business partners, e.g. your name and details of your work as a team member of the customer or business partner.

To the extent necessary to achieve the purposes described in this privacy policy, we also collect general personal data from publicly accessible registers, websites or platforms (e.g. to verify your authority to sign documents) or by obtaining information from third parties (e.g. for reference purposes in the application process, if you consent to this).

Provision and use of our website

Use for information
You can find information on the website without telling us who you are. As with any connection to a web server, the server on which we have the website automatically logs and stores certain technical data and stores it for a short period of time. This includes the IP address and operating system of your device, the date and time of use, and the type of browser you use to access the website.

Web analysis
We use web analytics services (this currently includes Google Analytics, Google Tag Manager, Google Data Studio, Google Search Console) to evaluate the use of the website and obtain information for its optimisation. The web analytics services we use collect and store usage data using cookies. The requesting IP addresses are truncated before being transmitted to a server outside Switzerland/EU/EEA. We therefore do not transfer any personal data to the provider of the web analytics services abroad.

Advertising technologies
We use advertising technologies from Google Ads, among others, on the website. This allows us to target people who visit our website when they visit other websites with advertising that is relevant to them. The advertising materials are displayed on the websites you visit based on an analysis of your previous use of our website. The providers of the advertising technologies use cookies for this purpose when you visit our website.

Social plug-ins
The social plug-ins used on the website allow you to recommend and share our content on social networks. You can recognise the social plug-ins on the website by the logos of the respective social network. When you interact with the social plug-in, data is sent to the respective provider of the social network.

Resources from external websites
We integrate resources from external servers into our website. These contain visible content (including tweets, videos, music, images) as well as technical resources (including fonts, scripts, captchas).

Technical resources are used to improve the performance or security of our website. When accessing these resources, the operator of the external servers learns your IP address and/or certain peripheral data that is necessary for the use of the external operator’s servers.

Note on the use of cookies
We use cookies, tags and similar technologies on the website to provide you with the best possible user experience and to help us improve the website. Cookies are text files that are downloaded to your computer or mobile device when you visit a website or use an app.

Some of the cookies we use are necessary to provide certain features on the website. We also use cookies to analyse the use of the website and to obtain information to optimise the website. You can learn more about our use of cookies by using the cookie preferences tool implemented on the website.

You can instruct your browser to reject cookies or ask for your permission before storing them. You can also delete cookies from your device using your browser’s settings. You also have the option of informing us of your preferences regarding the acceptance of cookies via the cookie preferences tool used on the website.

Use of our social media pages
On our social media pages, you will find articles about current events and activities at Zug Police and on our range of services. Social media providers collect and analyse usage data such as the number of visits and demographic information about visitors to our company pages.

We receive evaluations from social media providers based on this information. These only contain aggregated or otherwise sufficiently anonymised data. Only the respective provider can identify you based on the usage data collected. Please therefore observe the privacy policy of the respective provider.

Use of our newsletter
When you subscribe to our newsletter, we collect the information you send us. This includes general personal data such as your first name, surname and email address.
You can also tell us at any time that you would like to opt out of receiving our newsletter in the future. Please use the unsubscribe link at the end of the newsletter.

The purposes for which we process your personal data and on what basis
We process your personal data primarily to provide information about our range of services and to provide, document and bill our services in accordance with our contractual and legal obligations.

We also process your personal data for the following purposes:

  • Responding to your requests and communicating with you;
  • Processing your registration or requests;
  • Responding to applications;
  • Providing the website;
  • Analysing and optimising the use of the website;
  • Developing and improving products and services;
  • Marketing and advertising;
  • Optimising our posts on our company social media pages;
  • Providing information about new events and activities at Zug Police and about new services (e.g. via our newsletter; you can inform us at any time that you do not wish to receive such information in future);
  • Compliance with legal obligations; and
  • Enforcement of legal claims.

We have a legitimate interest in processing your personal data corresponding to the aforementioned purposes. Some processing is also necessary in order for us to be able to fulfil our contractual obligations towards you or our legal obligations (e.g. retention obligations). On this basis, we process your personal data if and insofar as the applicable data protection law requires a legal basis or justification for the lawfulness of data processing in general or for certain processing activities.

How we store and protect your personal data
We store your personal data only to the extent and for as long as necessary to fulfil the purposes described in this privacy policy or to comply with legal obligations.
In the interest of the integrity and confidentiality of personal data, we take appropriate technical and organisational measures. In accordance with our risk assessment, we implement, in particular, access controls and procedures for regularly reviewing, measuring and evaluating the effectiveness of the measures.

Parties with whom we share your personal data
In order to achieve the purposes described in this privacy policy, it may be necessary for us to pass on your personal data to other companies. The following categories of recipients are involved:

  • Other Group companies;
  • External service providers;
  • Suppliers and business partners;
  • Authorities and courts (where applicable).
  • Processing location
  • We only store and process your personal data in Switzerland.

Your rights in relation to your personal data
You have the following rights with regard to personal data concerning you:

  • The right to be informed about what personal data we store about you and how we process it;
  • The right to obtain or transmit a copy of your personal data in a commonly used format;
  • The right to rectification of your personal data; The right to erasure of your personal data;
  • The right to object to the processing of your personal data.
  • Please note that these rights are subject to legal requirements and exceptions. To the extent permitted by law, we may refuse your request to exercise these rights. You also have the right to lodge a complaint with the competent data protection supervisory authority.

How we can change this privacy policy
We may amend this privacy policy at any time, in particular, if we change how we process data or if new legislation becomes applicable. The version provided on this website shall apply.

Zug, August 2023